EUROPEAN RENDEZ-VOUS IN CANNES
19 May to 2O May, 2013
Once again the European Commission will hold its European Rendezvous in Cannes.
Apart from meeting with important personalities from the European film industry, the Commissioner Vassiliou will award the 2013 MEDIA Prize and hold a conference for the professionals about audience building, media literacy and cross fertilisation.
MAY 19th : MEDIA PRIZE
Mrs Androulla Vassiliou, European Commissioner responsible for Education and Culture, will award the MEDIA Prize to Thomas Vinterberg! He shares the it with co-writer Tobias Lindholm and producer Sisse Graum (Zentropa) for their new project Kollektives (The Commune), which tells the story of life in a Danish commune in the 1970s and which is due to go into production next year.
The MEDIA Prize is awarded to the best project, with strong international circulation potential, submitted by an author and his European producer.
MAY 20th : MEDIA CONFERENCE
The Festival de Cannes and the European Union invite film directors, professionals and artists to participate in a discussion in the morning with Mrs. Vassiliou on the "Think Audience Strategy".
In the afternoon, from 15h30 to 17h00, there will be an open conference on the same subject and with the results of the morning session.
What helps films to reach audiences? Is it the story? Is it the way films are promoted? Is it the distribution model? What is the role of festivals and film literacy initiatives?
The Commission will also present the results of two studies :
1) Study on the typology of the audience of European films and
2) Study on the film literacy of the young audience.