New technologies :: Video on Demand and Digital Cinema Distribution
Video on Demand and Digital Cinema Distribution
The global objectives of the programme are the following:
- preserve and enhance European cultural and linguistic diversity and its cinematographic and audiovisual heritage, guarantee its accessibility to the public and promote intercultural dialogue;
- increase the circulation and viewership of European audiovisual works inside and outside the European Union, including through greater cooperation between players;
- strengthen the competitiveness of the European audiovisual sector in the framework of an open and competitive European market favourable to employment, including by promoting links between audiovisual professionals.
The Video on Demand and Digital Cinema Distribution scheme constitutes one of
the ways in which the MEDIA 2007 programme ensures that the latest technologies
and trends are incorporated into the business practices of beneficiaries of the
programme. Digital technologies have made European audiovisual works more easily
accessible outside their country of origin thanks to new ways of transporting
audiovisual content. The competitiveness of the audiovisual content industry in
Europe will strongly depend on the use of these new technologies at the
distribution stage.
The main objective of this scheme is to support the creation and exploitation of
catalogues of European works to be distributed digitally across borders to a
wider audience and/or to cinema exhibitors through advanced distribution
services, integrating where necessary digital security systems in order to
protect online content. This Call for Proposals encourages the European
audiovisual industry to adapt to new developments in digital technology.
The Digital & Online environment will be a powerful vector for all types of
content and will also feature the entry into the audiovisual market of powerful
new players. Rights Holders of European Audiovisual works will need to respond
vigorously to this challenge if they are to maximise their return on investment
and the potential of European creation. The development of partnerships and the
pooling of resources is an essential component of this response.
The scheme is aimed at rights holders of European audiovisual works (i.e.
independent European production and distribution companies), cinema networks and
European operators making European content available.
Who should I contact?
Professionals should contact the MEDIA desks, national information offices
and local offices:
Media Desks
