Media :: New technologies
New technologies
In addition to the numerous funding opportunities for the European audiovisual industry the MEDIA 2007 programme also seeks to ensure that the latest technologies and trends are incorporated to the business practices of beneficiaries of the programme. Currently there are two support schemes:
Pilot Projects
The MEDIA 2007 programme continues to support pilot projects to ensure that
the latest developments on the information and communication technology markets
are introduced and taken up by the players of the European audiovisual sector.
The following are the type of actions considered under this scheme:
- Distribution: new ways of creating and distributing and promoting European content via non linear services;
- Networked databases to broaden and strengthen the access and the exploitation of catalogues;
- Previously funded Projects: Projects which have received funding under a
previous MEDIA Plus Pilot Project Call for Proposals.
Video on Demand & Digital Cinema Distribution
Digital technologies have made European audiovisual works more easily
accessible outside their country of origin thanks to new ways of transporting
audiovisual content. The competitiveness of the audiovisual content industry in
Europe will strongly depend on the use of these new technologies in the
distribution stage.
The main objective of this scheme is to support the creation and exploitation of
catalogues of European works to be distributed digitally across borders to a
wider audience and/or to cinema exhibitors through advanced distribution
services, integrating where necessary digital security systems in order to
protect online content. It encourages the European audiovisual industry to adapt
to new developments in digital technology.
