MEDIA MUNDUS – PAST CONSULTATIONS
In mid-2008, the European Commission held a public consultation to gather information and opinion from all stakeholders on possible action lines to be taken in a possible future MEDIA MUNDUS programme.
This report provided input for the impact assessment process and the drafting of a Communication.
In the context of globalisation of audiovisual services, the external dimension of audiovisual policy is taking on increasing importance. Intensified exchange and cooperation with non-European third countries can strengthen the competitiveness of the European audiovisual sector and create further added value in terms of promotion, market access, distribution, dissemination and exhibition of European works in third countries. The audiovisual sector is therefore contributing to the Lisbon Agenda, namely to boost training, prosperity, growth and jobs in a knowledge-based economy.
The European Commission is successful in supporting the audiovisual industry via several initiatives, for example the MEDIA 2007 programme, the EUROMED Audiovisual II. Furthermore Eurimages is the Council of Europe fund for the co-production, distribution and exhibition of European cinematographic works. Beneficial complementarity exists between Community support and national aid. The national schemes tend to concentrate on support to production and national distribution, mostly disregarding the transnational dimension of the industry.
Support programmes in the audiovisual sector do not always reflect all the opportunities and challenges of globalisation. It is in this perspective the European Parliament adopted budgets first in 2008, and then in 2009 and 2010, for a preparatory action, MEDIA International, to focus on relations with third countries' audiovisual markets.
As a result, it was felt that a MEDIA Mundus programme would represent a commitment to effective multilateralism and engage with global partners to the mutual benefit of the audiovisual sectors. It would be an important initiative in the context of the UNESCO Convention on cultural diversity, ratified by the European Community together with 12 Member States on 18 December 2006.