1. At the end of 2007, the Commission adopted a communication on media literacy COM(2007)833 [54 KB] - A European approach to media literacy in the digital environment
which added a further building block to European audiovisual policy and links to the provisions of the Audiovisual Media Services directive (AVMS). Article 33 of this directive introduced a reporting obligation for the Commission on levels of media literacy in all Member States. The Commission's initiative on media literacy was a response to requests from the European Parliament and industry together with a number of Member States.
In 2008, the Council and the European Parliament respectively adopted conclusions and an own initiative report on media literacy.
The Commission then came forward in 2009 with a Recommendation on media literacy recommending that all EU countries and the media industry increase people's awareness of the many forms of media messages they encounter be they advertisements, movies or online content:
COMMISSION RECOMMENDATION C(2009)6464 [36 KB] (click for other language versions) on media literacy in the digital environment for a more competitive audiovisual and content industry and an inclusive knowledge society
This was followed by:
the Council Conclusions [138 KB] on media literacy in the digital environment adopted by the Education, Youth and Culture Council meeting on 27 November 2009.
In these Conclusions, the Council reaffirms its commitment to media literacy and welcomes the Commission Recommendation C(2009)6464 of 20 August 2009.
The Commission will:
- continue to promote the exchange of good practices and will build on existing activities such as MEDIA 2007, the MEDIA Mundus, the AVMS directive and other initiatives.
- report on "media literacy levels" in all Member States.