Starting in November 2000, in the framework of the Lisbon Agenda on growth and jobs, the Commission organised three workshops on Media Literacy and provided EUR 3.5m of financial support by end-2005 to some 30 projects (through the eLearning initiative). These initiatives in 2002 and 2003 proved to be very effective in helping media literacy organisations and practitioners from different European countries to establish contact and create networks as a first step to a steady and profitable exchange of knowledge and experiences.

In addition, in the Recommendation of the European Parliament and of the Council of 16 November 2005 on film heritage and the competitiveness of related industrial activities , Member States are urged to promote the use of film heritage in education, and foster and promote visual education, film studies and media literacy in education at all levels.

The Recommendation of the European Parliament and of the Council on the protection of minors and human dignity and the right of reply in relation to the competitiveness of the European audiovisual and on-line information services industry of 20 December 2006 stresses the importance of media literacy and media education programmes.