Video on Demand & Digital Cinema Distribution
Digital technologies have made European audiovisual works more easily accessible outside their country of origin thanks to new ways of transporting audiovisual content. The competitiveness of the audiovisual content industry in Europe will strongly depend on the use of these new technologies at the distribution stage. The Video on Demand and Digital Cinema Distribution scheme constitutes one of the ways in which the MEDIA 2007 programme ensures that the latest technologies and trends are incorporated into the business practices of beneficiaries of the programme.
The Digital & Online environment will be a powerful vector for all types of content and will also feature the entry into the audiovisual market of powerful new players. Rights Holders of European audiovisual works will need to respond vigorously to this challenge if they are to maximise their return on investment and the potential of European creation. The development of partnerships and the pooling of resources is an essential component of this response.
The target professionals
The scheme is aimed at rights holders of European audiovisual works (i.e. independent European production and distribution companies), cinema networks and European operators making European content available.
The main objective of this scheme is to support the creation and exploitation of catalogues of European works to be distributed digitally across borders to a wider audience and/or to cinema exhibitors through advanced distribution services, integrating where necessary digital security systems in order to protect online content. It encourages the European audiovisual industry to adapt to new developments in digital technology.
The global objectives of the programme are to:
- preserve and enhance European cultural and linguistic diversity and its cinematographic and audiovisual heritage, guarantee its accessibility to the public and promote intercultural dialogue;
- increase the circulation and viewership of European audiovisual works inside and outside the European Union, including through greater cooperation between players;
- strengthen the competitiveness of the European audiovisual sector in the framework of an open and competitive European market favourable to employment, including by promoting links between audiovisual professionals.