The Sales Agent scheme aims to encourage and support wider transnational distribution of European films. It also aims to encourage links between the distribution and production sectors in order to improve the market exposure of European films.
The support is available to support distribution of works of fiction, cartoons and documentaries more than 60 minutes long. The amount will depend on sales agents’ market performance during a given period. The support should be reinvested in buying and promoting new films from other European countries.
The support is available to European companies which have contracted with the producer(s) of a film to act as agent to market the rights to the work to potential buyers (particularly distributors) outside the home country or countries in at least ten countries participating in the MEDIA Programme.