Support for the transnational distribution of European films - Support to the international Sales Agents of European Cinematographic films.
The ‘Sales agent’ support scheme works in two phases:
- generation of a potential Fund, which will be calculated according to the performance of the company on the European market over a given period (2007-2011),
- reinvestment of the potential Fund thus generated by each company; the Fund must be reinvested in two modules (two types of action) by 1 March 2013:
- minimum guarantees or advances paid for the international sales rights on new European non- national films;
- and/or in the promotion, marketing and advertising on the market of new non-national European films.