With the growth of digital technology, existing film distribution practices are under review. Cinemas are undergoing a massive process of digitisation. Broadcasting services have evolved as a result of several technological developments: the switchover to digital, IPTV and the advent of over the top audiovisual services and internet connected TV enable consumers to access more and more non linear services.
In addition, developments in consumer equipment have enabled people to access and create content anywhere anytime using mobile devices (tablets, laptops, smartphones).
In this complex and increasingly competitive landscape, content formats will be expected to evolve as well as the models of distribution. In this context, an appropriate policy of support and promotion of European works becomes crucial.