With a proposed budget of EUR 1.8 billion for the period 2014-2020, the new ‘Creative Europe’ programme will be a much-needed boost for the cultural and creative industries, which are a major source of jobs and growth in Europe.
Thousands of people working in cinema, TV, culture, music, performing arts, heritage and related areas would benefit from increased EU support under the new 'Creative Europe' programme. The programme will combine the current separate support mechanisms for the culture and audiovisual sectors in Europe in a 'one-stop shop' open to all the cultural and creative industries.
A dedicated MEDIA strand
It will continue to address the particular needs of the audiovisual industry through a specific MEDIA strand. This will build on the success of the current MEDIA programme. The MEDIA strand will support the worldwide distribution of more than 1,000 European films, via traditional and digital platforms; it will also provide funding for audiovisual professionals to help them access and successfully work in international markets, and will foster the development of films and other audiovisual works with a potential for cross-border circulation.
The proposal, which is currently under discussion in the European Parliament and the Council of Ministers, would allocate more than EUR 900 million in support of the cinema and audiovisual sector (the area covered by current MEDIA programme) and almost EUR 500 million for culture. The Commission is also proposing to allocate more than EUR 210 million for a new financial guarantee facility, which would enable small operators to access up to EUR 1 billion in bank loans, as well as around EUR 60 million in support of policy cooperation and fostering innovative approaches to audience building and new business models.
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