Training programme for professionals in the European audiovisual industry.

MEDIA Training, adopted by decision 2001/163/ECE in January 2001, was part two of the third generation of the MEDIA Programme (2001-2005). With a budget of €50 million for 2001-2005, MEDIA Training was extended until 2006 by decision 2004/845/ECE, and the budget was increased to €59.4 million in the light of EU enlargement.

MEDIA Training (2001-2006) continued the work of MEDIA II Training (1996-2000). The aim of the programme was to improve further vocational training for professionals in the audiovisual sector to make the European industry more competitive.

It focused on:

  • improving knowledge of new technologies for producing and distributing audiovisual programmes;
  • teaching business, management and legal skills;
  • promoting scriptwriting and narration techniques.

It encouraged online training, innovative teaching methods and cooperation between the various operators in the audiovisual industry. Exceptionally, initial (as opposed to ongoing) training for professionals will be eligible for support if it does not receive any other EU or national funding. Cooperation and the exchange of know-how between training establishments and businesses will also be promoted. Particular attention is given to the development of the audiovisual industry in regions with a low production capacity and/or a restricted geographical or linguistic area, as well as to independent small and medium-sized businesses.