The objectives for i2i support under the MEDIA 2007 Programme are far broader. It has become one of the four cross-cutting priorities of MEDIA 2007 as opposed to focusing on a particular line of action, as was the case initially. All MEDIA 2007 action must aim to strengthen the production structures of small and medium-sized businesses to make the European audiovisual industry more competitive, as they constitute its core. This will mean contributing to the spread of a business culture for the sector and facilitating private investments.