EVALUATION

EVALUATION OF THE MEDIA PROGRAMME

An interim evaluation of the MEDIA 2007 Programme (2007-2013) was carried out by a consortium of two companies EUREVAL and Media Consulting Group (MCG) on behalf of the European Commission. This report can be found at: http://ec.europa.eu/dgs/education_culture/evalreports/index_en.htm#cultureHeader

It concluded, inter alia, that “the added value of the MEDIA Programme is significant in so far as it introduces a strongly European dimension to the supported projects, enabling them to be more ambitious, and is complementary to existing national support.”

Community support is more necessary than ever

Community Intervention in the audiovisual sector since MEDIA I has been based on an assessment of the structural needs of the sector. This approach is still valid, as is shown by the initial results of MEDIA Plus, MEDIA Training and i2i audiovisual. Indeed, one of the conclusions of the mid-term evaluation of the Media Plus and Media Training programmes was that Community support is more necessary than ever to respond to the increasing need of audiovisual sector and to sustain an industry playing a major role in shaping the European cultural horizon. The sector also has a high economic potential that should be fully exploited within the single market and worldwide.

Interim evaluation of MEDIA 2007 (June 2010)

The main aim of this evaluation was to:

• check whether the programme objectives still matched the needs of the audiovisual sector;
• assess the efficiency of the programme management;
• obtain feedback on the innovations introduced in MEDIA 2007 (new lines, administrative improvements);
• check whether the first results were consistent with the intervention logic of the programme;
• assess the probability of effectively generating the global effects that are expected from the programme, in view of its intervention logic;
• propose adjustments for the second half of the programme implementation.

MEDIA Plus and MEDIA Training final evaluation – 2007

The final evaluation of MEDIA Plus and MEDIA Training covered the whole period of the programme from 2001 to 2006.

The final report confirmed the relevance and effectiveness of the MEDIA Programmes, both in terms of strengthening the sector's competitiveness and promoting European linguistic and cultural diversity. It also confirmed the added value of the Community and the need to continue the action and adapt it to the needs of the market.

MEDIA Plus and MEDIA Training second interim evaluation – 2006

The Commission carried out a second interim evaluation of MEDIA Plus and MEDIA Training covering the period 2003-2005. The report formulated a number of recommendations for the future [3 MB] .

MEDIA Plus and MEDIA Training interim evaluation – 2003

An initial intermediate evaluation of the MEDIA Plus and MEDIA Training programmes over the period 2001 to early 2003 was carried out on behalf of the European Commission in 2003.

It also covered the preparatory action “growth and audiovisual: i2i audiovisual” launched in 2002 to help film and audiovisual production companies to have access to external funding [22 MB] .

The Commission’s interpretation of the evaluation findings is contained in its report on the implementation and mid-term results of the programmes.

MEDIA II final evaluation – 2001