The future European Union MEDIA Programme
In late 2010, the European Commission held a consultation on the future EU MEDIA programme to gather input on the next round of the MEDIA programme after 2013, especially its objectives, activities and types of support.
This online consultation was open to individual citizens, public and private bodies, local/regional authorities, ministries and relevant stakeholders in the audiovisual sector both inside and outside the EU and in the European institutions and associations. This was just one part of the wider public consultation, responses to which were taken into account in the Commission's proposal for the Creative Europe programme, following an assessment of possible social, economic and environmental impacts.
In launching the consultation, the Commission pointed out that the European audiovisual sector had to address a number of strategic issues, in particular the reinforcement of its competitiveness, the adoption of new technologies and new economic models. The key challenge for the future MEDIA Programme will therefore be to address the needs of the audiovisual industry in order to adapt to the new context, and to help it find new ways of creating value and driving revenues.
Furthermore, there is a need to see how the future Programme's objectives and action lines should be revised in the light of current developments so they:
- respond to current European and global developments and exploit the audiovisual sector's potential to contribute to the Europe 2020 strategy for smart, sustainable and inclusive growth;
- ensure the greatest possible structuring and multiplier effects through its funding, which should have a real European added value.