Different types of culture-based intervention – Some examples
The evidence presented here is based on the ‘Study on the Contribution of Culture to Local and Regional Development – Evidence from the Structural Funds’.You will find examples of:
- the transformation of urban environments and the creation of new public spaces and facilities
- the development of structures, such as specialised business incubators, to promote interaction between cultural and commercial activities,
- cultural inputs inspiring creativity and innovation in a range of business processes and driving new developments and applications of digital technology
- projects with a cultural theme playing a large part in the marketing of goods and services
- other projects using cultural forms and facilities to undertake training or to engage with groups that are at risk of exclusion from mainstream society.
A recurrent theme in the study is culture as a driver of the knowledge economy.
This new form of engagement with the economy can take different forms: creating a sense of excitement and momentum; providing a stimulating milieu for clusters of creative businesses; contributions to the definition of quality, value and worth; shaping consumer perceptions; application of cultural expression and disciplines in design and marketing; generating digital content; directly inspiring new ideas and approaches in the form of products and business processes.
The material is very rich and can be viewed from many different perspectives. But it may be helpful to start with an overview of the interventions identified in the study. This is available in the following document: Typology of Cultural Interventions
The typology includes both well known and established ways that culture-based projects can assist local and regional development, such as the physical development of cultural infrastructure and facilities for tourists, and lesser known contributions, for instance, in building brand image and quality and in developing Intangible assets.
Remember though that this list should not be regarded as comprehensive; the sector is capable of being highly creative in developing new forms of intervention and in addressing the objectives of local and regional development in new ways.