Location: Roma, Italy
Main organizer(s): Cinema per Roma Foundation - Rome Film Festival
Partners EU: Rome Chamber of Trade, Musica per Roma Foundation, Municipality of Rome, Lazio Region, Rome Province, Eurimages
Partners China: /
Three specific highlights will be dedicated to China during the 2012 Rome International Film Festival.
First, The Business Street (TBS, the International Rome Film Festival specific program devoted to film sale and acquisition operations) will invite three Chinese sales agents, selected from among the most active professionals whose line-up could offer to the European and worldwide buyers gathered in Rome the latest and most exciting Chinese productions. They will benefit of the TBS screening venues, equipped with state-of-the-art technology, in order to present their titles to the participant buyers. These Chinese titles will then benefit from being exposed to the attention of a significant number of European buyers who otherwise might not have frequent chances to meet with Chinese sellers.
At the same time, TBS will invite three Chinese buyers who will have the opportunity to cherry-pick from among a wide selection of titles screened at TBS. These films range from independent European quality cinema to more commercially viable art-house productions. Additionally, the specific “casual” formula of this film market creates a more relaxed and informal atmosphere, and the concentration of venues makes it always possible for the participants to meet up without hectic rushes or tight agendas.
The second feature of SPOTLIGHT: CHINA will be based on the well-proved model of the New Cinema Network. NCN, together with its producers and projects, has already explored different markets with which Europe tends to be less familiar and does not collaborate very often: the UK market thanks to Film London, the American and the English-speaking market thanks to Sundance, the Middle-East thanks to the Screen Institute Beirut. The result is the exchange of ideas and solutions that better fit new markets.
Three Chinese projects will be invited to New Cinema Network to be presented to the European producers attending the co-production market. The projects will be represented by filmmaker and main producer. NCN, in addition to its 70 European producers selected from among the most active ones in Europe and invited to the co-production market, will also select around five European producers who have already expressed interest in exploring the Chinese market in cooperation with its long-term partners members of the EFP.
SPOTLIGHT: CHINA will also invite all its Chinese guests and key representatives of the European industry (producers, directors, buyers, sellers, institutions and experts) to a one-morning round table during NCN and TBS (November 14th-18th) with the aim of exploring and discussing the potential cooperation between the two markets both in terms of co-productions and sales.
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