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Price indication

The Commission carried out an appraisal of the Price Indication Directive in 2004, and consulted stakeholders on the possible revision of the Directive in 2006/2007.

The appraisalpdf Choose translations of the previous link  [709 KB] showed that:

  • 76% of small retailers find unit pricing a logical part of their pricing process;
  • 72% of small retailers agree that consumers use unit prices in their buying choices and behaviour.

The majority of EU countries and consumer stakeholders in the public consultation supported eliminating or limiting in time, the possibility for EU countries to exempt small businesses from the obligation of indicating the unit price.

Moreover, most countries agreed that the unit price constitutes valuable information for consumers, and some responses even suggested that the latter are more acutely in need of complete price information when they purchase from small retail businesses.

EU countries acknowledged that there might be an additional burden on small retail businesses to comply with the Directive. Technological solutions were seen as the most appropriate means of easing this burden over time. In the meantime, the burden on small retail businesses was still viewed as reasonable and proportionate.

In 2006 the Commission published a Communication on the Implementation of the Unit Prices Directivepdf [153 KB] to examine how EU countries had implemented the Directive. The replies to the following public consultation are also available in the form of a short summarypdf [29 KB] .

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