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The central role of
consumer protection within
the EU is set out in Article
153 of the Treaty. The
interests of consumers at EU
level require that all
markets across the European
Member States (collectively
the "internal market") work
effectively. For the market
to work effectively it should
be competitive and
deliver a fair deal for
consumers. A competitive and
efficiently regulated market
provides the greatest
opportunity for business and
delivers the choice, low
prices, innovation and better
service that consumers
desire.
The completion of the
internal market, the creation
"of an area in which goods,
persons, services and capital
can move freely", has
inevitably changed the
setting in which European
consumers' various
transactions are carried
out.
Consumers' activities are
no longer confined to their
own country; on the contrary,
consumption is very often
characterised by a
transnational element, due
quite simply to the increase
in consumers' travel and to
the emergence of new
techniques of selling and
provision of services, such
as electronic trading, the
Internet, etc.
Consumers can:
- Purchase goods and services in another EU country when travelling.
- Purchase goods and services from a seller established in another Member State travelling in the consumer's country.
- Order and purchase goods in another EU country by various distance-selling methods, notably electronically.
- Transfer money to another country in order to pay for transactions or make investments.
In view of the European
dimension of consumer issues,
legislation has been adopted
at European level in order to
provide consumers with a set
of rights which they enjoy in
all the Member States.
The establishment of these
rights at Community level
enables consumers to derive
more benefit from the
internal market. This does
not mean that Community
policies have taken over
national rules; they merely
complement one another as the
markets continue to acquire
an increasingly European
dimension.
The Member States, which
are primarily responsible for
consumer protection, have
also adopted on their own
initiative a multiplicity of
laws aimed at vesting
specific rights in consumers
and providing them with a
higher level of
protection.
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