1. Buy what you want, where you want

2. If it doesn’t work, send it back

3. High safety standards for food and consumer goods

4. Know what you are eating

5. Contracts should be fair to consumers

6. Sometimes consumers can change their mind

7. Making it easier to compare prices

8. Consumers should not be misled

9. Protection while you are on holiday

10. Effective redress for cross-border disputes

Further information: http://ec.europa.eu/consumers/cons_info/10principles_en.htm