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Policy strategy

The new European Consumer Agenda

- Boosting confidence and growth by putting consumers at the heart of the Single Market - 22 May 2012

The European Commission has adopted its strategic vision for EU consumer policy for the years to come which aims to maximise consumer participation and trust in the market. Built around four main objectives the European Consumer Agenda aims to increase confidence by: reinforcing consumer safety; enhancing knowledge; stepping up enforcement and securing redress; aligning consumer rights and policies to changes in society and in the economy. It also presents a number of key actions to be implemented between now and 2014.

The new European Consumer Agenda replaces the Consumer Policy Strategy 2007-2013



The Public Hearing on the European Consumer Agenda

In the run up to adoption, the European Consumer Agenda was discussed at a Public Hearing on 9 February 2012

Consumer Policy Strategy 2007-2013

On 13 March 2007 the Commission adopted a Consumer Policy Strategy pdf for 2007-2013. The strategy sets out the challenges, role, priorities and actions of EU consumer policy for this period.

Between November 2004 and September 2006, Consumer organisations have been consulted on various occasions to define the future priorities of consumer policy. In particular, at a workshop organized by the General assembly of Consumer organisations in Brussels (12-)13 November 2004), in the framework of the European Consultative Consumer Group (ECCG) (10 December 2004, 16 March 2005, 20 September 2006), and through bilateral hearings held with many national consumer organizations in January-February 2005 in Belgium, Czech Republic, Denmark, Cyprus, Greece, Spain, Germany, Finland, France, Hungary, Ireland, Luxemburg, Sweden, United Kingdom, Netherlands and Poland. Besides, meetings were held with the Bureau Européen des Associations de Consommateurs (BEUC), and the European association for the coordination of consumer representation in standardization (ANEC).

The overall objectives of the Strategy are to empower consumers, to enhance their welfare and to protect them effectively. The Commission's vision is to achieve by 2013 a single, simple set of rules for the benefit of consumers and retailers alike.

More broadly, the European Consumer Policy aims at making the European Union a tangible reality for each European citizen through guaranteeing their rights as consumers in their everyday life. Consumer policy can also contribute to alleviate social problems and, thus, contributes to a more cohesive society throughout the 27 Member States.

The priorities of the strategy are to:

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Background documents


Previous Consumer Policy Strategies:


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