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Electronic commerce has the potential to bring significant benefits to consumers. It can provide greater choice, promote competition among suppliers, and allow businesses to develop new relationships with their customers for mutual advantage. It also has the potential to play a large part in the development of the cross-border shopping dimension of the internal market. While e-commerce is growing, obstacles to consumer confidence remain.

By providing common rights for consumers and establishing obligations for retailers throughout Europe, the Distance Selling Directive and the Distance Marketing of Financial Services Directive aim to ensure consumer confidence in distance selling, including e-commerce.

See also: Distance Selling
Distance Marketing of Financial Services

The 'right of withdrawal' is a good example of a measure fostering confidence in distance selling, as it allows consumers to see what they are buying and to reflect on whether they really made a good deal before making a final decision.

Electronic Commerce Directive

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