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Report on Advertising

This Report PDF of the ad hoc Round Table on Advertising is developed on the responsibility of DG SANCO.

The Round Table was set up in October 2005 in response to a request by advertisers for guidance and support at the current stage of their endeavours.

The report reflects the debate and contributions from the participants in the Advertising Round Tables of 3 one-day sessions in October 2005, January 2006 and May 2006. It seeks to draw together the issues identified during these debates between some Commission colleagues, some interested NGOs and representatives of the European Advertising Standards Alliance (EASA).

The goal of this series of discussions was the clearer definition of a Best practice model for self-regulation.

This report will also provide a useful input to ongoing reflection across the EU around self-regulation. This is not so much a debate about self-regulation against hard law, but rather a debate about how law and self-regulation can and should interact in modern Europe.

Background paper PDF