on Unfair Commercial Practices was signed by the European
Parliament and the Council on 11 May 2005. The Directive aims at enhancing consumers' rights and boosting cross-border trading by harmonising
divergent national rules on business-to-consumer commercial practices. The new legislation outlines "sharp practices" which will be prohibited
throughout the EU, such as pressure selling, misleading marketing and unfair advertising. Certain rules on advertising to children are also set
out. Through this legislation, EU consumers will be given the same protection against aggressive or misleading marketing whether they buy
locally or from other Member States' markets. Businesses will benefit from having a clear set of common EU rules to follow, rather than a
myriad of divergent national laws and court case rulings, as is currently the case.
The Directive was published in the Official Journal on 11 June 2005 and its provisions must be applicable
in the Member States by 12 December 2007. The Commission is working with the Member States and stakeholders to make sure that the Directive
is transposed into national law in a timely and accurate manner.
The deadline for transposition is 12 June 2007. Several Member States are late in transposing the Directive into their national laws. The Commission will take all necessary steps to address late or inadequate transposition.
The Commission will publish a list of national transposition measures to improve transparency and update the list regularly:
introduces the Directive and gives concrete examples.
Read more about the history of this Directive