Commission assesses impact of single release date for films in cinemas, TV and internet

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Commission assesses impact of single release date for films in cinemas, TV and internet

The European Commission is launching a new initiative aimed at assessing the benefits of releasing feature films via different platforms on the same day; in other words, a simultaneous release in cinemas, on television, through video-on-demand and via the internet.

At present, most films are subject to traditional 'release windows' which mean they are first seen exclusively in cinemas or festivals, before being later screened on television or through video-on-demand. Some independent film producers believe that they will achieve higher revenues if they release films through all possible distribution channels at the same time. The € 2 million pilot scheme will cover around 20 art-house films released in Germany, France, UK, Poland, Spain, Italy The Netherlands, Ireland, Belgium and Luxembourg. Androulla Vassiliou, the European Commissioner for Education, Culture, Multilingualism and Youth, said: "The film industry in the USA is increasingly adapting to new models of distribution. It is essential that Europe also tests all the possibilities to see how we can ensure diversity and profitability in a competitive market." MEDIA programme, Twitter @VassiliouEU
Last update: 23/10/2012 |  Top