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Press releases

Promoting the tastes of Europe


The European Commission has today adopted a Communication entitled 'Promotion measures and information provision for agricultural products: a reinforced value‑added strategy for promoting the tastes of Europe'. The Communication is the second stage of the promotion policy reform process launched in July 2011, which aims to make the agriculture and agri‑food sector more dynamic and more competitive and to promote sustainable, intelligent and inclusive growth.


Last update: 14/11/2014 |  Top