The European Commission has today adopted a Communication entitled 'Promotion measures and information provision for agricultural products: a reinforced value‑added strategy for promoting the tastes of Europe'. The Communication is the second stage of the promotion policy reform process launched in July 2011, which aims to make the agriculture and agri‑food sector more dynamic and more competitive and to promote sustainable, intelligent and inclusive growth.
Commissioner Dacian Cioloş attended the 5th Forum for the Future of Agriculture in Brussels.
The Commissioner underlined the need of opening a new path for Europe and its Farmers to reconcile the expectations of the markets and of society. "We must rethink the role of public authorities, make our instruments more coherent, particularly direct payments, and review the position of professional operators, particularly as regards market management. The professionals must have the means to face up to markets sustainably", he said.
Launching the first meeting of a new Advisory group on international aspects of agricultural policy, today (12 March) in Brussels, Dacian Cioloş, European Commissioner in charge of Agriculture and Rural Developpment stated : "Agriculture is discussed from a lot of different angles and its international component is getting more and more important. Our approach cannot be efficient on trade, developpement and sustainability if we are not coherent and transparent. We need an integrated approach".
More than 300 stakeholders, researchers, academics and officials met in Brussels for a Conference on "Enhancing innovation and the delivery of research in EU agriculture".