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European Commission launches information campaign to win back consumer trust in fruit and vegetables

Today, the European Commission launches a promotion campaign in print media and TV in all EU Member States to encourage the consumption of fruit and vegetables.

In recent weeks, the e-coli crisis forced farmers to dispose of perfectly safe vegetables left to rot by concerned consumers.

To help producers get through this difficult period, the European Commission has taken immediate emergency measures.

However the solution can only come from consumers re-introducing fruits and vegetables into their daily diet.


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Last update: 14/11/2014 |  Top