'Village goodies' in Lithuania
The project helped women of a small town in Lithuania, Pociūnėliai, to better sell their organic fruit and vegetables by creating the 'village goodies' brand. The project also supported the women in developing a packaging line, order cards, information leaflets and to set up a website. Project support also allowed to renovate the women's working quarters and to purchase machinery.
• 15 women were profitably employed in the venture.
• The branded on-line promotion and ordering have resulted in higher returns on the products.