Resource efficiency means using the Earth's limited resources in a sustainable manner while minimising impacts on the environment. It allows us to create more with less and to deliver greater value with less input.
Using natural resources (like water, air, soil, timber, metals, minerals, biodiversity systems) more efficiently is the only way to achieve the health, wealth and well-being we all aspire to within the limitations of the planet. Becoming resource-efficient means changing our way of thinking and patterns of behaviour and taking account of how our choices affect natural resources. It's not about consuming less – it's about consuming differently.
Our future depends on how we use resources now. In our eagerness to improve our standard of living, we tend to consume without thinking about the impact of our behaviour on natural resources. And this has a price: as these resources become more scarce, we put our future welfare at risk.
‘Generation Awake’ campaign key message is 'consume differently, and think before you choose'. By making the right choices we can all help preserve natural resources, save money, reduce our impact on the environment and make our future more sustainable.
Visit our stand to learn how to use limited natural resources more efficiently in your daily live. You will have a chance to learn how to make sustainable jewellery from recycled material (10.00 – 14.00h) and how to cook sustainably and avoid food waste (14.00 – 17.00h). Joining social media community, visiting our interactive, multilingual websites, meeting in person some of the campaign heroes and having a picture taken with them with a possibility of tagging yourself in a Facebook album of the event are among other activities prepared for all visitors.