Fruits and vegetables

Type: Stockshots [short]   Reference: I-070489   Duration: 00:08:36  Lieu:
End production: 15/07/2011   First transmission: 18/07/2011
On 19 July 2011, the 27 EU Ministers in charge of Agriculture held a follow up meeting in Brussels on the E. coli crisis and its impact on the farming sector. At the same time, the European Commission launched a promotion campaign to encourage the consumption of vegetables. In recent weeks, this crisis forced farmers to dump perfectly good vegetables unsold. To help producers get through this difficult period, the European Commission has made 210 million euro available for emergency funding. However, the solution can only come from consumers when they will go back to eating fruits and vegetables in their daily diet.

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00:00:00 Title 00:00:05
00:00:05 General view of the Bergenhenegouwen greenhouse in Berkel en Rodenrijs, Netherlands (2 shots) 00:00:13
00:00:18 Robert Bergenhenegouwen, cucumber grower, picking up cucumbers (3 shots) 00:00:19
00:00:38 Soundbite by Robert Bergenhenegouwen (in ENGLISH) saying that they have lost around 30 to 40 % of consumption in Germany, which is their biggest client; the Netherlands is producing a lot of cucumbers and they export around 80% to Germany; it is a disaster to see what happened there. 00:00:18
00:00:56 Robert Bergenhenegouwen using the greenhouse irrigation system (2 shots) 00:00:11
00:01:07 Soundbite by Robert Bergenhenegouwen (in ENGLISH) saying that a lot of cucumbers were left over, nobody bought them; therefore the prices automatically dropped because if you can not sell, the prices go down; it is a dramatic situation. 00:00:12
00:01:20 Exterior of the vegetable auction in Mechlin, Belgium 00:00:05
00:01:25 Vegetables in the auction of Mechlin (2 shots) 00:00:12
00:01:38 Soundbite by Luc Peeters, Manager of External relations and Sustainability of the vegetable auction of Mechlin, (in ENGLISH) saying that for the growers it is a very terrible situation because this crisis happens in the middle of the top season, the highest production, the highest prices throughout the year; normally, during the months of May and June they have to regain all their expenses for the crop; so it will very hard to recover in 2011. 00:00:21
00:02:00 People working picking over tomatoes in the auction of Mechlin (2 shots) 00:00:13
00:02:13 Soundbite by Dacian Cioloş, Member of the EC in charge of Agriculture and Rural Development, (in FRENCH) saying that people do not consume enough fruits and vegetables; especially, during the last weeks, with the 'E. coli crisis', the fruits and vegetables consumption has dramatically dropped in Europe even if we know that the E. coli infection was not due to the cucumber growers, nor to the tomatoes, paprika or salad growers. 00:00:35
00:02:49 Valérie Torton, biological grower, working in a biological vegetable production in Bornival, Belgium 00:00:12
00:03:02 Valerie Torton picking up cucumbers in the biological vegetable production (2 shots) 00:00:10
00:03:12 Soundbite by Valérie Torton (in ENGLISH) saying that they worried a lot when they heard about the cucumbers problem but it didn't have the consequences she was afraid of; people were asking questions, worrying, but after one or two weeks it was already over; because people know them and they see how they grow plants. 00:00:25
00:03:38 People working in the vegetable auction of Mechlin, Belgium (2 shots) 00:00:10
00:03:48 EU label on vegetables in the auction of Mechlin 00:00:05
00:03:54 Soundbite by Dacian Cioloş (in FRENCH) saying that he would like to underline that in the EU we have a health and veterinary control system which is safer than anywhere else; it allows detecting problems when there are some; and this should be the reason why we should consume more fruits and vegetables. 00:00:24
00:04:18 People carrying boxes with peppers in the vegetable auction of Mechlin (2 shots) 00:00:10
00:04:29 People scanning label of peppers and encoding it in the system (2 shots) 00:00:08
00:04:37 Soundbite by Luc Peeters (in ENGLISH) saying that they can be very proud of what they established, not only in the Mechlin auction but throughout Europe; in the Mechlin auction there is a full implementation, a full traceability, they can trace to the fields, to the growers, to the stores; as long as the traceability system remains in place, they even know where the seed comes from. 00:00:22
00:04:59 Aprons and biological label on plants in the Bergenhenegouwen greenhouse in Berkel en Rodenrijs, Netherlands 00:00:13
00:05:13 Soundbite by Valérie Torton (in ENGLISH) saying that they are members of an organization for organic culture that decides all kind of ways of growing plants; generally in Belgium there are very good controls and everything is safe. 00:00:15
00:05:28 Workers picking over watermelons on ramp and putting label on it (4 shots) 00:00:22
00:05:50 Soundbite by a Spanish grower (in SPANISH) saying that in their view, total safety is required because, as growers, they are the more concerned about safety issues; indeed, they are the ones who live from the vegetable production. 00:00:16
00:06:06 People working in the fields in Valencia, Spain (3 shots) 00:00:15
00:06:22 Soundbite by Luc Peeters (in ENGLISH) saying that they lost a lot of their export markets; those markets were taken over by somebody else; and now they have to fight to re-win those export markets. 00:00:10
00:06:32 Didier Algoet, pepper grower, working in production in Belgium (3 shots) 00:00:18
00:06:50 Soundbite by Didier Algoet (in ENGLISH) saying that it is always a difficult period of the year; the prices are low because of the crisis and the problem is that it continues. 00:00:12
00:07:03 Label on hot pepper in the greenhouse (2 shots) 00:00:14
00:07:18 Truck with peppers in the greenhouse 00:00:08
00:07:26 Soundbite by Dacian Cioloş (in FRENCH) saying that people should pay more attention when they consume food; they should eat more fruits and vegetables in order to be healthier and also to support the growers who provide us with quality vegetables and fruits. 00:00:21
00:07:47 People working in the fields picking up potatoes, in the biological production in Bornival, Belgium (3 shots) 00:00:15
00:08:03 Soundbite by Robert Bergenhenegouwen (in ENGLISH) saying that the E. coli crisis is an extra hit on his company and they haven't overcome it at all; the real crisis is just starting for them. 00:00:26
00:08:30 General view of the Bergenhenegouwen greenhouse in Berkel en Rodenrijs, Netherlands 00:00:06
00:08:36 Cucumber growing 00:00:06
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