VNR: Women to the top

Type: Video news release   Reference: I-060553   Duration: 00:05:28  Lieu: Brussels
End production: 23/02/2009   First transmission: 02/03/2009
In the current economic climate, Europe needs to mobilise all its available talents. Research has shown that companies with more women at top level tend to perform better. So why do women remain hugely underrepresented in all spheres of power and decision making in the EU? To mark International Women’s Day on March 8 th, a new video from the European Commission Directorate General Employment, Social Affairs and Equal Opportunities looks at the too slow progress being made in bringing gender parity to the world of business and politics.

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TIME DESCRIPTION DURATION
00:02:00 Images of Volvo Concept Car at Geneva Motor Show images of Volvo car plant, Gothenburg, design rooms etc 00:00:17
00:02:17 ITV Camilla Palmertz Volvo Concept Car project leader The Concept Car made our company discover that we have a lot of women within the company and also we also learned how to really ask for what we wanted. 00:00:16
00:02:33 Exteriors Volvo plant, Gothenburg. Volvo production 00:00:10
00:02:43 ITV: Britt Älvsäter-Thomasson Vice president, Human Resources, Volvo Car Corporation When the Concept Car was launched, we also joined a project called Women to the Top and that was a Swedish project with a number of companies involved. One of the things which we had to set up to join them was how many females should we have on management level in 2008. 00:00:21
00:03:04 Women working in Volvo offices, Images of Camilla at home with her son, Camilla at work Graphic 00:00:23
00:03:27 Images of meeting of European Network of Women in Decision Making in Politics and the Economy 00:00:23
00:03:50 Interview: Belinda Pyke, Director of Gender Equality and Anti-discrimination, European Commission There is increasing evidence to show that firms which have men and women on the board do better economically. And indeed that’s particularly important now when we need to ensure that firms can survive, that we have the economic performance to withstand the financial crisis. 00:00:17
00:04:07 Images of meeting of European Network of Women in Decision Making in Politics and the Economy Images of Bibiana Aido, Spanish Equality Minister 00:00:22
00:04:29 Interview Bibiana Aïdo Spanish Minister of Equality When you see that the government is equal, then company boards can also be equal and banks and the trade unions. I think political institutions must mirror society as much as possible. 00:00:16
00:04:45 Images from TV Spot,exteriors of Iberdrola energy company 00:00:28
00:05:13 Gema Góngora Head of Executive Resourcing and Development, Iberdrola I think they wanted to - and this might sound pretentious - exploit my talent. They valued my professional skills rather than the fact I was a woman, and a pregnant woman at that. No doubt about it. 00:00:15
00:05:28 Iberdola offices. Concept Car in Gothenburg Volvo Museum, Camilla gets into car, statue outside Gothenburg City Hall 00:00:21
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