Participation of Neelie Kroes and Maroš Šefčovič in the inauguration of the LED pilot installation "Shapes of Light"
End production: 19/12/2012 First transmission: 19/12/2012
On 19 December 2012, Neelie Kroes, Vice-President of the EC in charge of the Digital Agenda, and Maroš Šefčovič, Vice-President of the EC in charge of Inter-Institutional Relations and Administration, together with Andre Papoular, CEO of Schréder, inaugurated "Shapes of Light", a 12-month long lighting installation that relies on advanced LED technology, which will be displayed in the entrance hall of the European Commission's headquarters in Brussels. LED lighting is energy-efficient and versatile. The installation shows the potential of LEDs in functional and decorative lighting and is part of the EC's efforts to promote the wider deployment of innovative LED-based lighting in Europe. LEDs substantially improve the quality of lighting and open up new possibilities for lighting design innovation. Faster deployment in public and private spaces will help reduce energy consumption from lighting in Europe by 20% by 2020, one of the targets of the Digital Agenda for Europe.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Close shot of the "Shapes of Light" poster
||Arrival of Neelie Kroes, Vice-President of the EC in charge of the Digital Agenda, and handshake with Maroš Šefčovič, Vice-President of the EC in charge of Inter-Institutional Relations and Administration, and Andre Papoular, CEO of Schréder
||SOUNDBITE by Neelie Kroes (in ENGLISH) saying that we are pleased and we can be proud of what the industry has been performing; the reward is better quality of life for the European citizens and, through the strong European lighting industry, economic growth and new jobs; so it is beauty, it is economy, it is jobs.
||Neelie Kroes, Maroš Šefčovič and Andre Papoular cutting the ribbon
||Neelie Kroes, Maroš Šefčovič and Andre Papoular (4 shots)