Extracts from the press conference by Tonio Borg on the Tobacco Products Directive

Type: Summary of press conference   Reference: I-075733   Duration: 10:02:39  Lieu:
End production: 19/12/2012   First transmission: 19/12/2012
On 19 December 2012, Tonio Borg, Member of the EC in charge of Health and Consumer Policy, gave a press conference on the Tobacco Products Directive at the European Commission, in Brussels. On the same day, the European Commission adopted its proposal to revise the Tobacco Products Directive. The proposed legislation consists in new and strengthened rules on how tobacco products can be manufactured, presented, and sold in order to prevent young people from starting smoking.

Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
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10:00:00 Title 00:00:05
10:00:05 Tonio Borg, Member of the EC in charge of Health and Consumer Policy, before the beginning of the press conference at the European Commission in Brussels 00:00:05
10:00:10 Cutaway of the audience 00:00:04
10:00:14 Soundbite by Tonio Borg (in ENGLISH): It is balanced, it is reasonable and at the same time it is ambitious and driven by the following objectives; first, tobacco should look like tobacco and taste like tobacco, particularly to prevent young people from starting smoking. Why? Because all the statistics show if you don't start smoking at the age of 50 or 60, 94% of all smokers start smoking under the age of 25. 00:00:38
10:00:53 Cutaway of the audience 00:00:05
10:00:58 Soundbite by Tonio Borg (in ENGLISH): The new Directive proposes to prohibit tobacco products with strong characterising flavours; not all additives will be prohibited but only those additives and characterising flavours which are defined in the directive and an independent panel will decide whether an additive is a characterising flavour or not. So it is not proposed like in Canada or Brazil to ban completely all flavours. What we propose is a prohibition of certain products that exert a strong and noticeable flavour. 00:00:43
10:01:42 Cutaway of photographers 00:00:06
10:01:49 Soundbite by Tonio Borg (in ENGLISH): Secondly, we propose mandatory, large, pictorial health warnings on cigarette packages and Roll Your Own (RYO) tobacco. These warnings should cover 75% of the front and the back of the packages and should be complemented by further health warnings on the side of the packages. Cigarette packages should respect certain dimensions to guarantee the full visibility of the pictures. 00:00:37
10:02:26 Cutaway of the audience 00:00:02
10:02:28 General view of the audience 00:00:03
10:02:32 Tonio Borg leaving the press room 00:00:06
10:02:39 New cigarette packaging proposed by the new directive (5 shots) 00:00:39
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