Extracts from the press conference by Viviane Reding on Protecting businesses against misleading marketing practices and ensuring effective enforcement
Type: Summary of press conference
End production: 27/11/2012 First transmission: 27/11/2012
On 27 November 2012, Viviane Reding, Vice-President of the EC in charge of Justice, Fundamental Rights and Citizenship, gave a press conference on misleading and comparative advertising Directive.
The EC outlined a series of actions to tackle marketing scams, such as those of misleading directory companies. The aim was to better protect businesses, professionals and NGOs across Europe from dishonest traders who didn't play by the rules and used misleading marketing practices, such as sending out forms asking businesses to update details in their directories, seemingly for free, and then charging them annual fees.
Small companies were particularly vulnerable to fraudsters, who were frequently operating from another jurisdiction within the EU. This made enforcement difficult. The Commission therefore announced that it planed to beef up the existing legislation (the Misleading and Comparative Advertising Directive 2006/114/EC) to explicitly ban practices such as concealing the commercial intent of a communication, while at the same time stepping up enforcement of the rules in cross-border cases.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Arrival of Viviane Reding, Vice-President of the EC in charge of Justice, Fundamental Rights and Citizenship
||Soundbite by Viviane Reding (in ENGLISH): Only solid Europe-wide rules will allow us to crack down on these scams and make sure the culprits cannot hide behind national borders. That is why we need a comprehensive plan to prohibit these kinds of practices.
I hardly have to remind you why this is important because 99% of our businesses are SMEs.
||Cutaway of the audience
||Soundbite by Viviane Reding (in ENGLISH): The first step of what we can do now is enforcing the existing rules which are very different according to the different Member States; So it is necessary that Member States cooperate and create a cross-border network so that even if the rules are different, nevertheless they can work to each other so that the culprits are caught.
||Cutaway of the audience
||Soundbite by Viviane Reding (in ENGLISH): This cooperation has to be put into European law and these rules in the law have to be crystal clear; no gaps which fraudsters can exploit; So in 2013, we will come with a new legislation on business marketing and we will ban very harmful practises from the outset, this will give legal certainty to our companies and a guarantee to EU wide protection against those scams.
||General view of the press conference