European Commission takes action to protect businesses against marketing scams:
Extracts from the Midday statement by Viviane REDING, Vice-President of the EC in charge of Justice, Fundamental Rights and Citizenship
Première transmission: 27/11/2012
Brussels, Belgium - EC/Berlaymont
Fin de production: 27/11/2012
Today, the European Commission outlined a series of actions to tackle marketing scams, such as those of misleading directory companies. The aim is to better protect businesses, professionals and NGOs across Europe from dishonest traders who do not play by the rules and use misleading marketing practices, such as sending out forms asking businesses to update details in their directories, seemingly for free, and then charging them annual fees. Small companies are particularly vulnerable to fraudsters, who are frequently operating from another jurisdiction within the EU. This makes enforcement difficult. The Commission therefore announced that it plans to beef up the existing legislation to explicitly ban practices such as concealing the commercial intent of a communication, while at the same time stepping up enforcement of the rules in cross-border cases.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Arrival of Viviane Reding, Vice-President of the EC in charge of Justice, Fundamental Rights and Citizenship
||SOUNDBITE by Viviane Reding (In English) saying that: Only solid Europe-wide rules will enable us to crack down on scams targeting businesses and make sure the culprits cannot hide behind national borders anymore. This is why we need a comprehensive plan to prohibit these kinds of practises. I hardly have to remind you why this is important because 99% of our businesses are SMEs.
||SOUNDBITE by Viviane Reding (In English) saying that: The first step of what we can do now in enforcing the existing rules which are very different according o the different member states so it is necessary that member states cooperate and create a cross-border network so that even if the rules are different, nevertheless they can work to each other so that the culprits are caught.
||SOUNDBITE by Viviane Reding (In English) saying that: This cooperation has to be put into European law and these rules in the law have to be crystal clear; no gaps which fraudsters can exploit so in 2013 we will come with a new legislation on business marketing and we will ban very harmful practises from the outset, this will give legal certainty to our companies and a guarantee to EU wide protection against those scams.
||Viviane Reding leaving the press room