Extracts from the Midday statement by Androulla VASSILIOU, Member of the EC in charge of Education, Culture, Multilingualism and Youth on Commission report on boosting the contribution of cultural and creative sectors to growth and jobs
Première transmission: 26/09/2012
Brussels, Belgium - EC/Berlaymont
Fin de production: 26/09/2012
At today's EC Midday press briefing, Androulla Vassiliou, Member of the EC in charge of Education, Culture, Multilingualism and Youth, presented a strategy to unlock the full potential of the cultural and creative sectors in the European Union to boost jobs and growth.
These sectors, which include companies and other organisations active in architecture, artistic crafts, cultural heritage, design, festivals, film and television, music, performing and visual arts, archives and libraries, publishing and radio, already account for up to 4.5% of GDP and up to 8.5 million jobs in the European Union.
But the creative and cultural sectors also face major challenges stemming from the digital shift and globalisation, as well as from a high fragmentation of markets along cultural and linguistic lines. Access to finance remains a major difficulty.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||SOUNDBITE (English) by Androulla Vassiliou, Member of the EC in charge of Education, Culture, Multilingualism and Youth, saying that today is the European Day for Languages celebrating all languages spoken in the European Union, whether they are national, regional, minority language or languages spoken by immigrants. All these languages contribute to the rich, cultural and linguistic variety that represents the main characteristic of European continent.
||General view of the EC Midday press briefing
||Cutaway of interpretors
||SOUNDBITE (English) by Androulla Vassiliou on creative sectors, saying that what is important for instance for a car buyer is not only technology but also design. Research shows that firms, which spent twice the average amount on creative input, are 25% more likely to introduce product innovations. The cultural and creative sectors contribute to a dynamic image of an attractive and creative Europe worldwide, open to cultures and talents from across the globe.
||Cutaway of photographer
||SOUNDBITE (English) by Androulla Vassiliou saying that this sector faces major challenges, stemming from the digital shift, the globalisation as well as from a high fragmentation of markets along cultural and linguistic lines. Access to finance remains a major difficulty. The EU needs to do more to support them as they seek to adapt to changing environment.
||Cutaway of press
||SOUNDBITE (English) by Androulla Vassiliou on the European Commission strategy, saying that this must go beyond the traditional portfolios of (European) ministries of culture and reach out to other policy areas, including economic affairs, tourism, education, industry, urban and regional planning, and territorial planning. It is more important than ever that EU administrators work together. All public and private stakeholders must be involved to increase ownership and ensure sustainability. What needs also to be identified is what can be tackled by generic polices and what requires a tailored approach.
||Cutaways (2 shots)