Extracts from the press conference by Androulla Vassiliou on Commission report on boosting the contribution of cultural and creative sectors to growth and jobs

Type: Summary of press conference   Reference: I-074645   Duration: 10:03:01  Lieu:
End production: 26/09/2012   First transmission: 26/09/2012
On 26 September 2012, during the EC Midday press briefing, Androulla Vassiliou, Member of the EC in charge of Education, Culture, Multilingualism and Youth, presented a strategy to unlock the full potential of the cultural and creative sectors in the European Union to boost jobs and growth. These sectors, which include companies and other organisations active in architecture, artistic crafts, cultural heritage, design, festivals, film and television, music, performing and visual arts, archives and libraries, publishing and radio, already account for up to 4.5% of GDP and up to 8.5 million jobs in the European Union. But the creative and cultural sectors also face major challenges stemming from the digital shift and globalisation, as well as from a high fragmentation of markets along cultural and linguistic lines. Access to finance remains a major difficulty.

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TIME DESCRIPTION DURATION
10:00:00 Title 00:00:05
10:00:05 Androulla Vassiliou, Member of the EC in charge of Education, Culture, Multilingualism and Youth, at the press conference 00:00:03
10:00:08 Soundbite (in CYPRIOT) by Androulla Vassiliou saying that today is the European Day for Languages celebrating all languages spoken in the European Union, whether they are national, regional, minority language or languages spoken by immigrants. All these languages contribute to the rich, cultural and linguistic variety that represents the main characteristic of European continent. 00:00:38
10:00:47 Cutaway of Interpreters box 00:00:04
10:00:52 Soundbite (in ENGLISH) by Androulla Vassiliou on creative sectors, saying that what is important for instance for a car buyer is not only technology but also design. Research shows that firms, which spent twice the average amount on creative input, are 25% more likely to introduce product innovations. The cultural and creative sectors contribute to a dynamic image of an attractive and creative Europe worldwide, open to cultures and talents from across the globe. 00:00:41
10:01:34 Cutaway of a photographer 00:00:04
10:01:38 Soundbite by Androulla Vassiliou (in ENGLISH) saying that this sector faces major challenges, stemming from the digital shift, the globalisation as well as from a high fragmentation of markets along cultural and linguistic lines. Access to finance remains a major difficulty. The EU needs to do more to support them as they seek to adapt to changing environment. 00:00:32
10:02:10 Cutaway of the audience 00:00:03
10:02:14 Soundbite (in ENGLISH) by Androulla Vassiliou on the European Commission strategy, saying that this must go beyond the traditional portfolios of (European) ministries of culture and reach out to other policy areas, including economic affairs, tourism, education, industry, urban and regional planning, and territorial planning. It is more important than ever that EU administrators work together. All public and private stakeholders must be involved to increase ownership and ensure sustainability. What needs also to be identified is what can be tackled by generic polices and what requires a tailored approach. 00:00:47
10:03:01 Cutaways of the audience (2 shots) 00:00:07
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