Participation of Antonio Tajani at the Crossroads of Europe, Pavia 2012
End production: 07/06/2012 First transmission: 07/06/2012
On 7 June 2012, Antonio Tajani, Vice-President of the EC in charge of Industry and Entrepreneurship, attended the "Crossroads of Europe – cultural and religious routes" event in Pavia, Italy. On this occasion, he gave a speech at the Crossroads of Europe conference ando underlined the importance of tourism and the diversity of the touristic offers.
"Crossroads of Europe" is an annual event highlighting places and routes in Europe associated with a coming together of different cultures.
The aim is to promote cooperation and exchange, and to raise awareness of the potential for a new kind of tourism.
For this first year, the focus was put on cultural and religious routes.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Exterior view of the Castello Visconteo in Pavia, Italy
||Via Francigena sign (2 shots)
||Two kayakers paddling
||General views of the Ponte Vecchio, in Pavia (3 shots)
||Piazza della Vittoria in Pavia (3 shots)
||University of Pavia
||Street of Pavia
||Exterior view of the Teatro Fraschini, in Pavia
||"Crossroads of Europe" bag
||"Crossroads of Europe" conference
||"The Council of Europe - Cultural routes" banner (2 shots)
||Arrival of Antonio Tajani, Vice-President of the EC in charge of Industry and Entrepreneurship, at the "Crossroads of Europe" conference (2 shots)
||Soundbite by Antonio Tajani (in ITALIAN) at the "Crossroads of Europe" conference (13 shots)
||Antonio Tajani leaving the "Crossroads of Europe" conference
||Antonio Tajani talking with some participants after the "Crossroads conference" outside the Teatro Fraschini (2 shots)
||Soundbite by Antonio Tajani (in ITALIAN) saying that tourism is one of the key point of the next years. They want to focus on it to win their challenge against the crisis. It is important to diversify the various touristic offers of Europe, and one of the most important is linked to the old religious and cultural roads.
With this offer, they can propose to European tourists a very big opportunity. But not only to European tourists, but also to Russians, South Americans, Chinese and tourists from the United States.
The Cultural and Religious Tourism is also a way to discover our identity, a “slow” tourism, not linked to the hurry, not linked to rushes. With this kind of tourism, we are able to discover ourselves, to discover where we came from.