Launch of a Resource efficiency Transition Platform: extracts from the common press conference by Janez Potočnik, John Bruton and Ellen MacArthur

Type: Summary of press conference   Reference: I-073587   Duration: 10:03:13  Lieu:
End production: 05/06/2012   First transmission: 05/06/2012
On 5 June, Janez Potočnik, Member of the EC in charge of Environment, John Bruton, Chairman of the Platform and Former Irish Prime Minister, and Ellen MacArthur, creator of a Foundation which promotes circular economy, presented the Resource Efficiency Platform. It provides high-level guidance and advice on policy measures designed to nudge the European economy towards a more sustainable path. The platform provided direction and supported in the EU's efforts to move towards a more resource-efficient economic system, focusing on the key resources, sectors and policy areas defined in the Roadmap to a resource-efficient Europe.

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10:00:00 Title 00:00:05
10:00:05 General view of the press conference 00:00:05
10:00:10 Cutaway of a camerawoman 00:00:04
10:00:15 Soundbite by Janez Potočnik, Member of the EC in charge of Environment (in ENGLISH): This Platform will ensure that policy makers, businesses, research and citizens are all pulling in the same direction. Broad political engagement will ensure that resource efficiency is integrated properly in other policies – energy, transport, agriculture, construction, to name a few. Different levels also need to be involved, so that while thinking global, we can act local. 00:00:29
10:00:45 Woman taking notes (2 shots) 00:00:11
10:00:56 Soundbite by Janez Potočnik (in ENGLISH): In terms of outcomes, you can expect a first set of recommendations for immediate measures in about 12 months. The final outcomes of the work will be presented by the end of the mandate of the Platform in mid-2014; these will be recommendations for the longer term, beyond the life-span of the Platform. In substance, discussion will be focusing on the key resources, sectors and policy areas defined in the Roadmap to a resource-efficient Europe, with work organised around three key axes: Circular economy / greening the economy; Setting objectives and measuring progress (namely looking into indicators and policy targets); Framework conditions for investments in resource efficiency (How can we stimulate this and ensure the necessary financing?). 00:00:53
10:01:49 Cutaway of a journalist 00:00:04
10:01:54 Soundbite by John Bruton, Former Irish Prime Minister and Chairman of the Platform (in ENGLISH): That pain, I think should be an incentive to us, as pain usually is, to remedy our situation, to rebalance our economy here in Europe, to make our economy much more resource efficient and resource effective. And that is the goal of this platform, bringing together people who have in each of their own ways whether in private business, in civil society organisations, the trade union movement or in politics at various levels bringing them together to come forward with innovative solutions and incentives. 00:00:31
10:02:25 Soundbite by Ellen MacArthur, Founder of the Ellen MacArthur Foundation (in ENGLISH): A circular economy goes from the linear system we have today whereby our economy is driven by taking something out of the ground, making something out of it and throwing it away, by a different form where you design the economy so that they can cycle. So you have technological new trends and biological new trends, both are designed, so they can return to the manufacturer, they can return to the maker. So you design for this assembly, so you can recover the materials from the products. So you can run these products and services. And the idea of the circular economy stands from one that means if you can cycle materials both technical and biological and you can do that using renewable energy, you need less energy. Then we have an economy that really can run in the long term. 00:00:43
10:03:08 Cutaway of the audience 00:00:05
10:03:13 Departure of the Speakers 00:00:06
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