"Shoes box" campaign at the EC
End production: 16/12/2011 First transmission: 16/12/2011
On 16 December 2011 in Brussels, the European Commission organized an operation within the framework of solidarity campaign "Shoe Box". The goal: collect a maximum of gift boxes, containing several foods and beverages as well as a greeting card.
The European Commission had been actively involved in the campaign for several years, but the initiative was particularly important in times of crisis. Evidence that the "Eurocrats" as they were often called, were sensitive to social realities in the country where they work.
The number of collected boxes was expected to reach a record this year and to exceed 3,000 of last year. In total, nearly 10,000 boxes have been offered by the EU institutions since 2006.
Frans Nijs, European official working at DG Budget, and Sarah Ironside, European official working at DG Employment and coordinator of the solidarity operation of the European Commission, made statements to explain the relevance of this campaign.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Poster of the "Shoe Box campaign"
||Various views of food items (5 shots)
||A shoe box being filled with food items, teddy bear and wool gloves (2 shots)
||Shoe box wrapped as Christmas gift with season's greetings card on top
||Shoe boxes collected at the Berlaymont building of the European Commission
||Soundbite (in DUTCH) by Frans Nijs, European official working at DG Budget, saying that the European officials do more voluntary work than usually seen by the public opinion. The "Shoe Box" campaign is a visible demonstration of it. The idea is to collect non-perishable food items and to distribute them to homeless and poor people. This is being done through close collaboration with the charitable association "Les Samaritains". The European officials are solicited to fill the shoe boxes with various food items.
||Soundbite (in DUTCH) by Frans Nijs saying that the number of boxes collected this year at the European institutions is estimated between 3200 and 3500. This should be even better than last year. The crisis might be a reason for that but the objective is to pursue the action over the long-term.
||Soundbite (in FRENCH) by Sarah Ironside, European official working at DG Employment and coordinator of the solidarity operation of the European Commission, saying that the campaign's objective is to offer a small Christmas gift. The idea is to share a little bit with poor people living around the European institutions in Brussels and in Belgium.
||Soundbite (in FRENCH) by Sarah Ironside saying that the European Commission wants to show that officials are not only policy writers. Saying that she works in the DG which coordinated the "Year against Social Exclusion" in 2010 with the objective of reducing the numbers of homeless and poor people in the European Union. What are important are actions and not words. That is what the European officials try to do. These are only drops in an ocean but an ocean consists of a multitude of small drops.
||Boxes being loaded in delivery vans (4 shots)
||Departure of the delivery vans