9th European Business Summit 2011: extracts from Session 5 on "e-Europe and social media - the digital highway to growth?" with the participation of Viviane REDING, EC Vice-President in charge of Justice, Fundamental Rights and Citizenship

Type: NEWS   Référence: 77379   Durée: 00:02:34   Première transmission: 18/05/2011  Lieu: Brussels, Belgium - Tour and Taxis
Fin de production: 18/05/2011
Viviane Reding, EC Vice-President in charge of Justice, Fundamental Rights and Citizenship participated in the debate on "e-Europe and social media - the digital highway to growth? on the occasion of the 9th European Business Summit 2011. The 9th European Business Summit (EBS) – edition 2011 - will focus on Europe’s place in the global economy, today and tomorrow. In which areas is the EU lagging behind and what are the business opportunities where it can regain the lead? How can Europe move from lagging to leading and ride the new waves of growth? The EBS is Europe’s key meeting place for business leaders and decision-makers in the EU. In 2011 the 9th edition of the EBS will take place on 18 and 19 May 2011 in Brussels.

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HEURE DESCRIPTION DUREE
00:00:00 Title 00:00:05
00:00:05 Arrival of Viviane Reding, EC Vice-President in charge of Justice, Fundamental Rights and Citizenship 00:00:00
00:00:05 Exterior view of the European Business Summit (2 shots) 00:00:10
00:00:15 General view of the conference room 00:00:04
00:00:19 SOUNDBITE (English) Viviane Reding, Vice President in charge of Justice, Fundamental Rights and Citizenship: In order to take real advantage of the 500 million citizens we need to make it an internal market without borders. One of my responsibilities is to have the loss and rules established so that they are the same, everywhere and for the 500 million and not different rules to which the companies have in 27 different sets to abide. It makes sense to get rid of those differences. 00:00:38
00:00:57 Cutaway of the conference room 00:00:03
00:01:00 SOUNDBITE (English) Viviane Reding: What will be different is that companies outside the EU - if they directly target their activities to EU citizens - will have to abide by the new EU data protection rules. New will also be that we will introduce the principle of "data protection by design", so reinforce the rules on security of processing as well as liability from the starting point on, streamline the rules on adequacy and strengthen the procedures. 00:00:42
00:01:42 Cutaway of the conference room 00:00:03
00:01:45 SOUNDBITE (English) Viviane Reding: A "Safe Harbour" is for the moment a voluntary system, which exist for American companies who want to exchange the data between Europe and the U.S.A, a new element which will come in will be that it will become obligatory but will make then a big facility because a company will not have to abide to 27 conflicting rules but only to one rule so it will definitely make it more secure for the consumer. 00:00:45
00:02:30 General view of the conference room 00:00:04
00:02:34 END 00:00:00
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