9th European Business Summit – Europe in the world: Leading or lagging?: extracts from session 5 with the participation of Viviane Reding

Type: Speech - summary   Reference: I-069950   Duration: 00:02:30  Lieu:
End production: 18/05/2011   First transmission: 18/05/2011
On 18 May 2011, Viviane Reding, Vice-President of the EC in charge of Justice, Fundamental Rights and Citizenship, took part at the 9th European Business Summit in Brussels. This conference entitled "Europe in the world: Leading or lagging?" The 2011 edition it intended to focus on Europe’s place in the global economy. It also analysed in which areas is the EU lagging behind and what are the business opportunities where it can regain the lead.

Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
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00:00:00 Title 00:00:05
00:00:05 Exterior views of the European Business Summit building (2 shots) 00:00:10
00:00:15 General view of the conference room 00:00:03
00:00:19 Soundbite by Viviane Reding, Vice President of the EC in charge of Justice, Fundamental Rights and Citizenship (in ENGLISH): in order to take real advantage of the 500 million citizens we need to make it an internal market without borders. One of my responsibilities is to have the loss and rules established so that they are the same, everywhere and for the 500 million and not different rules to which the companies have in 27 different sets to abide. It makes sense to get rid of those differences. 00:00:37
00:00:57 Cutaway of the audience 00:00:03
00:01:00 Soundbite by Viviane Reding (in ENGLISH): what will be different is that companies outside the EU - if they directly target their activities to EU citizens - will have to abide by the new EU data protection rules. New will also be that we will introduce the principle of "data protection by design", so reinforce the rules on security of processing as well as liability from the starting point on, streamline the rules on adequacy and strengthen the procedures. 00:00:41
00:01:42 Cutaway of the audience 00:00:03
00:01:45 Soundbite by Viviane Reding (in ENGLISH): a "Safe Harbour" is for the moment a voluntary system, which exist for American companies who want to exchange the data between Europe and the U.S.A, a new element which will come in will be that it will become obligatory but will make then a big facility because a company will not have to abide to 27 conflicting rules but only to one rule so it will definitely make it more secure for the consumer. 00:00:44
00:02:30 General view of the conference room 00:00:04
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