"Going global, the way forward" BusinessEurope Conference: extracts from the plenary session with the participation of Catherine Ashton, Larry Hirst and Pierre Sellal
End production: 28/10/2008 First transmission: 28/10/2008
On 28 October 2008, BusinessEurope hosted a major conference on European companies' standing in international markets and the role of EU policies in supporting them. The conference, which attracted well over 500 participants, was also an opportunity for BusinessEurope to present a study on the impact of EU policies on Europe's export competitiveness. All participants received a brochure highlighting the study's main findings and recommendations.
Ernest-Antoine Seillière, President of BusinessEurope, opened the conference and invited the participants to take part in panel sessions with topics ranging from market access to innovation and from climate change to regulatory cooperation. CEO's of European companies and European Commission and Member State representatives were joined by think thanks, academics and NGOs for these discussions.
In his keynote speech Günter Verheugen, Vice-President of the EC in charge of Enterprise and Industry, addressed the relationship between EU exports and competitiveness. Catherine Ashton, newly appointed Member of the EC in charge of Trade, spoke about EU trade policy and the future for EU exports in the closing session. In his closing remarks, Phillippe de Buck, Director General of BusinessEurope, concluded that promoting Europe's external competitiveness is essential for European companies.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Exterior view of the European Commission's building
||Catherine Ashton, Member of the EC in charge of Trade, (in ENGLISH) saying that their clear priority in the months ahead should be delivering on what they have started; they must show that Europe can bring benefits to the EU economy and EU citizens; they will pursue their free trade negotiations, focusing their efforts on those partners willing to come forward and with ambition; they must ensure that their exporters, no matter how big or small, get fair treatment abroad, and that includes the renewed market access strategy and the IPR enforcement strategy; they have set up a new market access partnership between the European Commission, Member States, and EU industry
||Cutaways (2 shots)
||Larry Hirst, Chairman of IBM Europe, Middle East and Africa, (in ENGLISH) saying that IBM believes that if they cannot conclude the broad Doha Round, the right next step is to continue to act globally, under a multilateral system, but moving towards plurilateral agreements, in specific trade areas within the WTO
||Cutaways (2 shots)
||Pierre Sellal, French Permanent Representative to the EC, (in FRENCH) saying that they have tried with Canada to demonstrate that it was possible to define a new path, a new kind of partnership between the European Union and its developed partners, trying to start economic partnerships as broad as possible; it is difficult and ambitious; a principle agreement was taken in Canada; they will try to progress and make this engagement concrete before the end of 2008, with the help of the European Commission
||Catherine Ashton leaving the Charlemagne building