Meglena Kuneva, Member of the EC in charge of Consumer Protection, visited the toy production area and testing facilities of the Lego headquarters in Billund, Denmark on 5 May 2008. The Lego group is actively engaged in defining toy standards which can promote safety in the toy sector.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Exterior view of the Lego factory headquarters in Billund, Denmark
||Arrival of Meglena Kuneva, Member of the EC in charge of Consumer Protection
||Meglena Kuneva visiting the Lego museum with Jørgen Vig Knudstorp, CEO of Lego (4 shots)
||Jørgen Vig Knudstorp (in ENGLISH) saying that consumers will get more and more involved and more and more concerned; they learn new things every day; the products that were produced by Lego 75 years ago, out of wood, would not be allowed today because they'd be breaking too easy; so there's no doubt that standards and knowhow and knowledge have evolved over the years and consumers will become more and more active, more concerned, also in countries outside the EU; so he can only see the standards getting better and tighter
||Meglena Kuneva visiting the producting area (7 shots)
||Pull test being carried out on lego toy (5 shots)
||Meglena Kuneva (in ENGLISH) saying that, for her, to check on the ground how the concept of safety is working is very important; Lego is very much engaged in enhancing product safety in China, and working together with the partners in China, with the Commission as well; so that is why this visit is so important
||Cutaway of drop test being carried out
||Meglena Kuneva (in ENGLISH) saying that legislation will remain a pure and very important way to govern safety issues; but they will not stay only with that; they are very much engaged with enforcement, with making rules better and more future oriented; that is why this concept of achieving things together like this voluntary agreement (the Safety Pact) will bring more substance and they will harvest better results
||Exterior view of the Legoland entrance