The European MarketPlace on Corporate Social Responsibility: opening session with the participation of Günter Verheugen and Vladimír Špidla (extracts)
End production: 29/11/2007 First transmission: 29/11/2007
The European Market Place on Corporate Social Responsibility (CSR) took place on 29 November in Brussels. This forum aimed at finding solutions to business challenges in that field and to share successful practices in an informal, exchange-driven environment. More than 90 practitioners from different companies presented their top solutions, and some laboratories were organised to offer participants the opportunity to discover them. On one of these laboratories, Günter Verheugen, Vice-President of the EC in charge of Enterprise and Industry, and Vladimír Špidla, Member of the EC in charge of Employment, Social Affairs and Equal Opportunities, were invited to guess by touch and smell some of the inventions. Günter Verheugen found a credit card that tells customers how much money the bank is making with their money; Vladimír Špidla found a cellular orientation pocket PC with GPS and voice recognition to help blind people to move independently. The Corporate Social Responsibility is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities. It sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.
Only the original language version is authentic and it prevails in the event of its differing from the translated versions.
||Exterior view of Tour & Taxis
||Günter Verheugen, Vice-President of the EC in charge of Enterprise and Industry, and Vladimír Špidla, Member of the EC in charge of Employment, Social Affairs and Equal Opportunities, trying to guess by touch what they have in their hands (8 shots)
||Günter Verheugen (in ENGLISH) saying that they expect the business community to develop the best possible CSR (Corporate Social Responsibility) performance and they expect the business community to do it on its own; they do not want and will not regulate; CSR has to be voluntary but society has the right to expect that business and enterprises do their very best
||Vladimír Špidla visiting the stands at the European MarketPlace on Corporate Social Responsibility (3 shots)
||Vladimír Špidla (in FRENCH) saying that they are looking for a more ambitious approach on which companies will try to incorporate it on their strategy to achieve the social and environmental goals in the long term that will benefit the society as a whole