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On 21 November 2013, Dacian Cioloş, Member of the EC in charge of Agriculture and Rural Development, held a press conference on the legislative proposal adopted by the EC for a reform of the policy on information and promotion measures for agricultural products on the internal market and in third countries.
With the new system, the EC aims at a more ambitious promotion policy, more focused on the needs of European and third-country markets. The total budget of aid will be increased and the administrative procedure simplified.
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