This video stockshot is release to coincide with the European Commission’s communication on the reform of the wine production sector and illustrates wine production in the Takaj Region in Hungary and the Languedoc-Roussillon region in France.
The first wine Common Market Organisation (CMO) was introduced in 1970 and has been modified several times since then. However existing instruments of the wine CMO have become unsatisfactory to prepare the EU's vine growers and wine producers and traders for the mounting competition in the new global market situation. Hence the adoption of a wine reform proposal has been put on the Commission working programme for 2006
The key objectives of this reform are:
- To increase the competitiveness of the EU's wine producers, strengthen the reputation of EU quality wine as the best in the world, recover old markets and win new ones in the EU and worldwide;
- To create a wine regime that operates through clear, simple rules – effective rules that ensure balance between supply and demand;
- To create a wine regime that preserves the best traditions of EU wine production and reinforces the social and environmental fabric of many rural areas. SHOTLIST