Navigation path

Login   |   Register
 

Advanced search Search in:    Audio    Photo    Video    Shotlist


OR








Press conference by Viviane Reding on Protecting businesses against misleading marketing practices and ensuring effective enforcement

191 views

On 27 November 2012, Viviane Reding, Vice-President of the EC in charge of Justice, Fundamental Rights and Citizenship, gave a press conference on misleading and comparative advertising Directive. The EC outlined a series of actions to tackle marketing scams, such as those of misleading directory companies. The aim was to better protect businesses, professionals and NGOs across Europe from dishonest traders who didn't play by the rules and used misleading marketing practices, such as sending out forms asking businesses to update details in their directories, seemingly for free, and then charging them annual fees. Small companies were particularly vulnerable to fraudsters, who were frequently operating from another jurisdiction within the EU. This made enforcement difficult. The Commission therefore announced that it planed to beef up the existing legislation (the Misleading and Comparative Advertising Directive 2006/114/EC) to explicitly ban practices such as concealing the commercial intent of a communication, while at the same time stepping up enforcement of the rules in cross-border cases.
PHOTO INFO PRESS MEMO

Type: EbS   Reference: 90416   Date: 27/11/2012   Duration: 00:05:45
To download, please log in



Related media

Press conference by Viviane Reding, Vice-President of the EC, on misleading and ...
Ref: P-022238/00-01
Date: 27/11/2012
Extracts from the press conference by Viviane Reding on Protecting businesses ...
Ref: 90417
Date: 27/11/2012
Press conference by Viviane Reding on Protecting businesses against misleading ...
Ref: 90416
Date: 27/11/2012
New Video Player (Version 1)
More info

Press packs


Go to useful links page Useful links

Go to rss page Go to EU Tube page Go to twitter page Go to facebook page Go to contact page


Credit © European Union, 2014