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Press conference by Androulla Vassiliou on Commission report on boosting the contribution of cultural and creative sectors to growth and jobs

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On 26 September 2012, during the EC Midday press briefing, Androulla Vassiliou, Member of the EC in charge of Education, Culture, Multilingualism and Youth, presented a strategy to unlock the full potential of the cultural and creative sectors in the European Union to boost jobs and growth. These sectors, which include companies and other organisations active in architecture, artistic crafts, cultural heritage, design, festivals, film and television, music, performing and visual arts, archives and libraries, publishing and radio, already account for up to 4.5% of GDP and up to 8.5 million jobs in the European Union. But the creative and cultural sectors also face major challenges stemming from the digital shift and globalisation, as well as from a high fragmentation of markets along cultural and linguistic lines. Access to finance remains a major difficulty.
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Type: EbS   Reference: 88184   Date: 26/09/2012   Duration: 00:13:49
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