EU/Brazil round table on Culture: joint press briefing by Androulla Vassiliou and Ana de Hollanda
On 5 October 2011, Androulla Vassiliou, Member of the EC in charge of Education, Culture, Multilingualism and Youth, and Ana de Hollanda, Briazilian Minister for Culture, signed a four-year joint action plan focusing on cultural diversity, cultural heritage and the development of a sustainable cultural and creative economy.
Culture is a boom area for the European economy, with studies showing that it contributes 4.5% to Europe’s GDP and provides jobs for 8.5 million people. Brazil also has a vibrant cultural and heritage sector: the country has 11 sites on the UNESCO World Heritage List, including the historic towns of Ouro Preto, Olinda and Salvador de Bahia, which attract thousands of European and other tourists every year.
The Joint Programme on Culture between the European Commission and Brazil builds on a Joint Declaration on Culture signed in May 2009. Within the context of this dialogue, the Commission and Brazilian Ministry for Culture engage in regular exchanges on policies and best practice.