There is no simple solution for regenerating run-down urban areas. South East Malmö, Sweden, has a population of 80 000. The SÖM project is an outstanding example of how measures working together can bring new hope to a depressed community. It started by analysing the needs of local people in four of Malmö’s poorer areas. This generated 10 projects on issues such as social integration, local growth and job creation. Partnership was key, so the project built a network of public and private participants; contacting businesses, universities, property owners, NGOs and community groups. Within a year, they created a coordination platform to ensure the best use of EU structural funding.