Press conference by Dacian Cioloş on the AGRI promotion
On 30 March 2012, Dacian Cioloş, Member of the EC in charge of Agriculture and Rural Development, gave a press conference in Brussels on promotion of agriculture products.
On this occasion, he presented a Communication entitled "Promotion measures and information provision for agricultural products: a reinforced value-added strategy for promoting the tastes of Europe".
The Communication is the second stage of the promotion policy reform process launched in July 2011, which aims to make the agriculture and agri-food sector more dynamic and more competitive and to promote sustainable, intelligent and inclusive growth.
This new ambition is expressed in the key objectives set for the future promotion policy, centred on four themes: real European added value; more attractive programmes with a bigger impact; simpler and more effective management; new synergies between the different promotion instruments.